Belwah Media – Community Management, Content Development

Strategic Planning For Community Media Centers

Community media centers – public, education, and government (PEG) media organizations that operate public access television stations – create and distribute content that educates and informs community members and keeps the community engaged with local government and organizations. A community media center’s strategic plan will help directors reach specific fundraising, branding and community outreach goals. Patrick Jinks provides a seven-step process to strategic planning for businesses, however, the following strategic plan provides tips specific to community media centers. What is

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Community Management Can Help Community Media Survive

National and state budget cuts present a two-front war for community media. On one front, community media proponents can engage in political processes that shape policies affecting community broadcasting. The second front poses a more strategic approach that encourages an understanding of all the challenges and opportunities facing community media. Addressing The Community Outreach Challenge Money might solve a media station’s outreach problem, but putting whatever money is available to its most effective use can be a greater challenge. Instead

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The New Entrepreneur Toolkit: 41 Tools to Get Up and Running

One new business is started every minute in the United States. Some economists predict that more than 40% of Americans will be self-employed by 2020. Eighty-eight percent of the Fortune 500 companies that existed in 1955 no longer exist today. Fifty percent of new businesses close within 4 years. Only a third of those new businesses survive 10 years or more. Forbes contributor Eric Wagner says 8 out of 10 new businesses fail within the first 18 months of initiation.

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