3 Ways Community Media Can Use Blogs For Social Media Marketing
For several years blogs have been an excellent resource for how-to advice, product reviews, and thought-leadership. Big consumer brands have broadened their outreach strategy and use blogs to drive traffic to their website; they even use campaign can use blogs as a part of their social media strategy.
Community outreach and mobilization embody several methods. Community media centers can use blogging and social media to build awareness, improve community engagement, encourage civic engagement, and increase community-driven content.
Here are just a few tips to help community media centers use blogging in their social media marketing strategy.
#1. Build relationships with relevant bloggers
Consider asking those bloggers if you can submit guest posts to their blog. Ask those bloggers if they can write content for your blog. Share all guest posts on social media. If community media centers nurture and maintain these relationships, over time, they will experience an improvement in their outreach, community engagement, and community-driven content.
#2. Develop high-quality and engaging content
Community media centers must take the time to develop high-quality content that encourages readers to engage. What does this mean? Your content should inspire readers to comment, share, like, and retweet. If you’re in community radio, don’t be afraid to dabble in video; if you’re in community media, try adding podcasts to your blogging strategy.
#3. Be consistent
Community media centers must develop and post blog content consistently. Daily content is ideal. If that’s not possible, 2 – 3 times a week is a good number. Montgomery Community Media does a great job of posting regular blog content. Developing a social media content calendar can help your community media center stay focused.
A well-written and regularly updated blog will help your community media center build awareness, improve community engagement, encourage civic engagement, and increase community-driven content.
Before you begin blogging, make sure you have the time to commit to posting regularly and engaging with your readers.
Author: Genia Stevens is Managing Partner at Belwah Media, specializing in helping community media with digital marketing, community outreach, and content repackaging. Genia has written for Business.com, Forbes, Social Media Today, Business 2 Community, Engadget, and Huffington Post. Follow Genia on Twitter.