55 Social Media Reminders for Worn Out Nonprofit Professionals
If you’re like a lot of nonprofit professionals who don’t “do” marketing (but the job landed on your desk anyway), you have a ton of things to remember and you probably feel overwhelmed most days.
I’ve updated an article that I originally published on Business 2 Community. Hopefully, these tips provide reminders that will help nonprofit professionals implement a strong social media campaign.
While these tips are provided for non-marketers and newbies, they can also help experienced marketers who always appreciate great reminders.
- Refer to your Facebook marketing strategy often. If you don’t have one, create one!
- Create a Facebook content schedule. This schedule includes the content you plan to post and the day and time you plan to post it
- Before posting any content, ask yourself: ‘Will my community find this interesting or informative?’
- Determine the social media personalities most prevalent in your Facebook community, then develop content with them in mind.
- Create a branded cover image for your brand’s Facebook page and change it often to add some spice to your page.
- Check your Facebook Audience Insights. Check your Page Insights weekly. If you have a more robust social media tracking and analytics tool, refer to that tool regularly.
- Create a Facebook list that includes links to your most influential community members’ profile pages. Develop an influencer strategy targeting these users.
- Use photos and videos as often possible in your posts. Community members respond best to this type of content.
- Develop a Facebook video and Facebook Live strategy.
- Promote posts you don’t want your community to miss.
- Use a professional photo as your LinkedIn profile picture.
- Include industry-related keywords in your profile summary and in your job descriptions.
- Publish content on LinkedIn Pulse – purposeful, informative and useful content.
- Customize your public LinkedIn URL; use your name in that URL
- Add a list of skills to your profile summary – keep SEO in mind and use as many industry-related keywords as possible.
- Develop your company page on LinkedIn, then encourage your connections and employees to follow your page.
- Utilize the video feature on your company page. This feature is available only on company pages.
- Find and follow industry experts and thought-leaders, then engage with them often.
- Import your contacts to Twitter regularly, especially if you collect email addresses for a newsletter.
- Use Twitter’s search feature to find people who are talking about your brand and follow them.
- Reply to Twitter users who tweet about your brand. Engage them in conversation.
- Search for industry-related keywords and hashtags, then follow Twitter users who are using them often.
- Create lists of your followers. These lists allow you to segment your Twitter followers into various topics.
- Always use a URL shortener when you post links, especially one that allows you to track the engagement with that link.
- Do not send automatic direct responses to your followers. They’re evil.
- For every 1 self-promotion tweet, try to remember to share/re-tweet one related & informative tweet that is not your own.
- Regularly engage influential Twitter users by mentioning them in your tweet.
- Participate in industry-related Twitter chats. These are public conversations based around a specific topic.
- Download your Snapcode and add it to your website.
- Add your Snapcode to your blog posts, email signature, and author profiles if you do guest posting.
- Join Snapchat communities on Facebook, Reddit, and LinkedIn.
- Partner with related Snapchat accounts to promote each other with regular shout-outs.
- Use a custom Geofilter in busy areas where people will Snapchat with each other a lot.
- Add your Snapcode to business cards and other print marketing materials.
- Plan ahead; develop a content calendar.
- Since you can’t include links in your updates, it’s important to include a clear call-to-action – be very clear with your ask.
- Use videos more often than pictures.
- Partner with Instagram power users.
- Use an Instagram business profile so you can take advantage of Instagram’s analytics tools called Insights.
- Take advantage of Instagram sponsored posts; this is where you can add a link to a website in addition to using both images and videos.
- Post your Instagram content on other social networks and your website.
- Consider re-purposing your Instagram content as blog content.
- Refer to your blogging strategy regularly. If you don’t have one, create one!
- Remember to use industry-related keywords as you develop your blog content.
- Place important industry keywords at the beginning of your blog title.
- Make your blog easy to comprehend by including bulleted lists.
- Remember your inbound linking strategy.
- Include a call-to-action at the end of your blog post.
- Place a link to your blog on other pages on your website.
- Add social sharing buttons to the end of your blog posts.
- Develop a blog commenting policy and make sure your community follows the rules.
- Respond to blog comments within 24 hours.
- Assign someone to monitor your blog for SPAM and abusive comments. This can get a bit out of hand.
- Use high quality images in your blog posts. Try Canva, Snappa, or Pixabay for royalty free images.
- Optimize your blog images by completing the metadata: title, alt text, and description.
Article was first published on LinkedIn.
Author: Genia Stevens is a digital marketer, Forbes columnist, and talk radio host. She is owner and managing partner of Belwah Media, an award-winning integrated digital marketing agency with offices in Madison, WI and Chicago, IL. Genia is passionate about community media, tech tools, podcasting, and everything digital. Follow Genia on Twitter.