Belwah Media – Genia Stevens
Genia Stevens is the owner and managing partner of Belwah Media, an integrated digital marketing agency specializing in helping community media and nonprofits maximize community engagement and community outreach. For over 18 years, Genia has provided corporate training and marketing strategy development to clients like Jockey, LPGA, Chicago-Rockford Airport, Nielsen, Equifax, and Whole Foods. Genia wrote the social media training manual for TGI Fridays' 300+ international restaurants and she's been cited in publications written by the Federal Communications Commission on matters related to the importance of mobile marketing. Genia is a Forbes columnist and has been published on Business.com, Social Media Today, and Business 2 Community. Genia's core competencies include strategic planning, marketing strategy development, social media marketing, marketing analytics, and content development. Genia obtained a Bachelors from Beloit College and a Masters in Business Administration from Cardinal Stritch University.

Improving Your Nonprofit’s External Communications

While developing a marketing plan for a chamber of commerce, I decided to share a few tips for improving your nonprofit’s external communications.

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Snappa is a Great Tool for Nonprofit Content Development

Snappa is a simple graphic design tool that allows you to create professional graphics for your social media posts. All of the graphics you see on the Belwah Media website were created using Snappa. Snappa is an excellent tool nonprofits can use for content development.

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Nonprofit Marketing Strategy Bootcamp in Madison, WI – Oct. 20

  Attend a full day marketing strategy bootcamp and develop an actionable marketing plan for your nonprofit or social enterprise.  Because this is a hands-on retreat with full participation from attendees, space is limited. Step-by-Step Instructions Receive step-by-step instructions for developing your marketing plan. Develop specific strategies that are aligned with your nonprofit fundraising, volunteer recruitment, sales, strategic planning, etc. Learn more and register here.

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Nonprofit Strategic Planning and Marketing Plan Development

In this video, Genia Stevens explains why she doesn’t think nonprofits benefit from developing a marketing plan after they’ve already developed their strategic plan. She believes the strategic plan and marketing plan should be developed together. Learn why.

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