Belwah Media – Genia Stevens
Genia Stevens is the owner and managing partner of Belwah Media, an integrated digital marketing agency specializing in helping community media and nonprofits maximize community engagement and community outreach. For over 18 years, Genia has provided corporate training and marketing strategy development to clients like Jockey, LPGA, Chicago-Rockford Airport, Nielsen, Equifax, and Whole Foods. Genia wrote the social media training manual for TGI Fridays' 300+ international restaurants and she's been cited in publications written by the Federal Communications Commission on matters related to the importance of mobile marketing. Genia is a Forbes columnist and has been published on Business.com, Social Media Today, and Business 2 Community. Genia's core competencies include strategic planning, marketing strategy development, social media marketing, marketing analytics, and content development. Genia obtained a Bachelors from Beloit College and a Masters in Business Administration from Cardinal Stritch University.

Nonprofit Marketing Strategy Bootcamp in Madison, WI – Oct. 20

  Attend a full day marketing strategy bootcamp and develop an actionable marketing plan for your nonprofit or social enterprise.  Because this is a hands-on retreat with full participation from attendees, space is limited. Step-by-Step Instructions Receive step-by-step instructions for developing your marketing plan. Develop specific strategies that are aligned with your nonprofit fundraising, volunteer recruitment, sales, strategic planning, etc. Learn more and register here.

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Nonprofit Strategic Planning and Marketing Plan Development

In this video, Genia Stevens explains why she doesn’t think nonprofits benefit from developing a marketing plan after they’ve already developed their strategic plan. She believes the strategic plan and marketing plan should be developed together. Learn why.

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Podcasting: An Effective Community Outreach Tool for Nonprofits

Learn why podcasting is a very useful tool for nonprofits to use for community engagement. If your nonprofit isn’t using podcasting for community engagement, you should start now.

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Is Your Nonprofit Speaker Delivering Real Value?

What should you expect the next time you attend a nonprofit workshop or presentation? Here’s ome tip: Your presenter shouldn’t spend the whole time pimpin’ a bunch of “gurus.” Watch the video to learn more.

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