Belwah Media – Genia Stevens
Genia Stevens is the owner and managing partner of Belwah Media, an integrated digital marketing agency specializing in helping community media and nonprofits maximize community engagement and community outreach. For over 18 years, Genia has provided corporate training and marketing strategy development to clients like Jockey, LPGA, Chicago-Rockford Airport, Nielsen, Equifax, and Whole Foods. Genia wrote the social media training manual for TGI Fridays' 300+ international restaurants and she's been cited in publications written by the Federal Communications Commission on matters related to the importance of mobile marketing. Genia is a Forbes columnist and has been published on Business.com, Social Media Today, and Business 2 Community. Genia's core competencies include strategic planning, marketing strategy development, social media marketing, marketing analytics, and content development. Genia obtained a Bachelors from Beloit College and a Masters in Business Administration from Cardinal Stritch University.

Using Design Thinking To Develop A Nonprofit Marketing Plan

In 18 years, the team at my agency has helped about 1,100 clients develop their marketing plans. These companies range in size and industry; however, until recently, our client intake process varied only a little for each client. Our onboarding process included an extensive questionnaire, survey and an interview to collect data that would help our team to write the client’s marketing plan. If members of the client’s team wanted to offer input during the writing process, they could provide […]

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How Effective is Video Content for Nonprofits?

I recently moderated a panel discussion on branding using the nonprofit marketing handbook. The panel included three executives from Madison, WI nonprofits: Justin Kern from American Red Cross – Wisconsin Region, Stacey Murnighan of Easter Seals of Wisconsin, and Jocelyn Harmon from United Way of Dane County. In this clip, the executives discuss their use of video content. Video Copyright: AMA Madison 2018

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The Belwah Media Story

Learn more about the Belwah Media story. Owner and managing partner Genia Stevens explains how and why the company serves the community.

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Alnisa Algood: How Consultants Can Best Work With Nonprofits

I had a great conversation with Alnisa Algood, founder and Executive Director of Collaboration for Good. Algood is also Executive Director of Nonprofit Tech and Organizing Founder of Madison Nonprofit Day. Algood and I discussed my marketing workshops and bootcamps and how I’m implementing design thinking strategies to help nonprofits develop actionable marketing plans that are written in their own language. We also discussed: The importance of consultants gaining a deep understanding of an organization in order to provide a […]

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