Belwah Media:  Your Community Engagement, Community Outreach, and Storytelling Team
Genia Stevens is Managing Partner at Belwah Media, specializing in helping community media with digital marketing, community outreach, and content repackaging. Genia has written for Business.com, Forbes, Social Media Today, Business 2 Community, Engadget, and Huffington Post.

Why It’s Important For Community Media To Work With Influencers

For several years, I spoke about social media and emerging digital marketing trends at the Wisconsin Community Media annual conference. Year after year, my workshops focused on addressing three common challenges for media centers: outreach efforts, fundraising and executing strategic plans. A 2016 Linqia study found that 94% of consumer brands that have used influencer marketing believe it’s effective. A joint study conducted by Tap Influence and Nielsen Catalina Solutions found that influencer marketing generates 11 times the ROI of traditional digital marketing. Community-driven […]

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How Community Media Can Use Podcasts to Improve Community Engagement

According to a 2017 joint study by Edison Research and Triton Digital, 112 million Americans have listened to a podcast. A recent Pew Research found that ”[a]s of 2016, 21% of Americans age 12 or older say they have listened to a podcast in the past month, reflecting steady incremental growth since 2013 – when this share was 12%.” While Fred Jacobs of Jacobs Media cautions community radio to avoid stereotyping Millennials as the demographic that prefers new media to […]

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Blogger Outreach Tips for Community Media Centers

If community media centers haven’t started partnering with bloggers; it should be on their to-do list. Establishing relationships with bloggers will accelerate a media center’s community outreach and engagement strategy. Consider the following:  81% of U.S. online consumers trust information found in blogs,  21-to-35 year-olds make up 53.3% of the total blogging population, and 80.3% of social media users read blog content written by people they know personally. This data suggests blogger outreach is an essential strategy for community media […]

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3 Ways Community Media Can Use Blogs For Social Media Marketing

For several years blogs have been an excellent resource for how-to advice, product reviews, and thought-leadership. Big consumer brands have broadened their outreach strategy and use blogs to drive traffic to their website; they even use campaign can use blogs as a part of their social media strategy. Community outreach and mobilization embody several methods. Community media centers can use blogging and social media to build awareness, improve community engagement, encourage civic engagement, and increase community-driven content. Here are just […]

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