Genia Stevens is the owner and managing partner of Belwah Media, an integrated digital marketing agency specializing in helping community media and nonprofits maximize community engagement and community outreach. For over 18 years, Genia has provided corporate training and marketing strategy development to clients like Jockey, LPGA, Chicago-Rockford Airport, Nielsen, Equifax, and Whole Foods. Genia wrote the social media training manual for TGI Fridays' 300+ international restaurants and she's been cited in publications written by the Federal Communications Commission on matters related to the importance of mobile marketing. Genia is a Forbes columnist and has been published on Business.com, Social Media Today, and Business 2 Community. Genia's core competencies include strategic planning, marketing strategy development, social media marketing, marketing analytics, and content development. Genia obtained a Bachelors from Beloit College and a Masters in Business Administration from Cardinal Stritch University.
Learn more about the Belwah Media story. Owner and managing partner Genia Stevens explains how and why the company serves the community.
I had a great conversation with Alnisa Algood, founder and Executive Director of Collaboration for Good. Algood is also Executive Director of Nonprofit Tech and Organizing Founder of Madison Nonprofit Day. Algood and I discussed my marketing workshops and bootcamps and how I’m implementing design thinking strategies to help nonprofits develop actionable marketing plans that are written in their own language. We also discussed: The importance of consultants gaining a deep understanding of an organization in order to provide a […]
While developing a marketing plan for a chamber of commerce, I decided to share a few tips for improving your nonprofit’s external communications.