Belwah Media – Genia Stevens
Genia Stevens is the owner and managing partner of Belwah Media, an integrated digital marketing agency specializing in helping community media and nonprofits maximize community engagement and community outreach. For over 18 years, Genia has provided corporate training and marketing strategy development to clients like Jockey, LPGA, Chicago-Rockford Airport, Nielsen, Equifax, and Whole Foods. Genia wrote the social media training manual for TGI Fridays' 300+ international restaurants and she's been cited in publications written by the Federal Communications Commission on matters related to the importance of mobile marketing. Genia is a Forbes columnist and has been published on Business.com, Social Media Today, and Business 2 Community. Genia's core competencies include strategic planning, marketing strategy development, social media marketing, marketing analytics, and content development. Genia obtained a Bachelors from Beloit College and a Masters in Business Administration from Cardinal Stritch University.

Erich Archer: Why Community Media Should Move to For-Profit Model

  In this episode of Belwah Radio, Erich Archer, Executive Director of  Cape Ann Television discusses : Why it’s important that community media moves to a for-profit model How Cape Ann TV generates additional revenue using strategic community partnerships Why Cape Ann Television doesn’t set its operation up to rely on volunteers Cape Ann TV’s community outreach strategy How Cape Ann TV works with local influencers To learn more, visit http://capeanntv.org Follow your host Genia Stevens on Twitter.   About Belwah Radio: Expert interviews, […]

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Combining Old-School Community Radio With New Technology

In this episode of Belwah Radio, Bob Burtman, President of WHUP discusses how 104.7 FM in Hillsborough, NC is experiencing great success using new technology that allows for an on-demand experience, not just real-time streaming – all built and programmed in-house by volunteers. Bob also discusses why WHUP plans to focus on providing high-quality radio content with no immediate plans to implement video into the station’s content strategy. To learn more about WHUP, visit http://WHUPFM.org. Follow WHUP on Facebook. Follow […]

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Repurposing Your Community Media Content

  In the first episode of Belwah Radio, Jason Daniels, Executive Director of Easton Community Access Television (ECAT) discusses how his community media center has repurposed content and some of the challenges they’ve faced while doing so. Jason also discusses: Why ECAT shies away from spotlighting individual and community content ECAT’s use of blogging and podcasting How ECAT works with volunteers To learn more abut ECAT, visit:  http://eastoncat.org Follow your host Genia Stevens on Twitter.   About Belwah Radio: Expert interviews, industry news, and digital […]

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How Community Media And Digital Storytelling Can Affect Change

Nonprofits, civic organizations and even schools use digital stories to support their mission. Some of these groups use storytelling to generate brand awareness, while others use it to initiate dialogue on important issues. Many organizations use storytelling for fundraising. Community members across the U.S. are using storytelling to open dialogue on important political and social issues so they can affect change. In each of these cases, community media can play an important role in helping organizations use storytelling to communicate and […]

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