Belwah Media
Genia Stevens is the owner and managing partner of Belwah Media, an integrated digital marketing agency specializing in helping community media and nonprofits maximize community engagement and community outreach. For over 18 years, Genia has provided corporate training and marketing strategy development to clients like Jockey, LPGA, Chicago-Rockford Airport, Nielsen, Equifax, and Whole Foods. Genia wrote the social media training manual for TGI Fridays' 300+ international restaurants and she's been cited in publications written by the Federal Communications Commission on matters related to the importance of mobile marketing. Genia is a Forbes columnist and has been published on Business.com, Social Media Today, and Business 2 Community. Genia's core competencies include strategic planning, marketing strategy development, social media marketing, marketing analytics, and content development. Genia obtained a Bachelors from Beloit College and a Masters in Business Administration from Cardinal Stritch University.

Victor Aronow: How Radio Phoenix Does What Community Media Should Do

In this episode of Belwah Radio, Victor Aronow, Project Manager for Arizona Community Media Foundation (AzCMF) joins me to discuss: Radio Phoenix and its training program How Radio Phoenix helps prepare people for a career in radio Arizona Community Media Foundation’s mission and vision How AzCMF helps meet the needs of traditionally underrepresented groups and perspectives unavailable with mainstream media To learn more, visit radiophoenix.org. Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital […]

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Video Marketing Tips for Community Media Professionals

If you work in community media, you probably already “do video.” But, doing video isn’t the same as video marketing. I spent some time participating in a recent Twitter chat related to video marketing. Here are the top 7 tweets I believe would be useful for community media professionals.  I’ve read (or watched) all the content I’m recommending. #1. These tips are great for community radio people who want to start learning more about using video and developing a video […]

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[Podcast] Tom Loucks: Community Media Partnering with Radio and Newspapers

In this episode of Belwah Radio, Tom Loucks, Multimedia Coordinator for City of Wisconsin Rapids and its Community Media television station, joins me to discuss: How Wisconsin Rapids Community Media partners with local radio stations The benefits of partnering with local radio How Wisconsin Rapids Community Media partners with local newspapers The marketing and branding benefits of partnerships To learn more, visit http://wr-cm.org or http://wirapids.org Contact Tom Loucks: 715.423.0443 or tloucks@wirapids.org. Visit us at BelwahMedia.com  | Follow your host Genia Stevens […]

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Bob Johnson Discusses Podcast Production, Marketing, Monetizing

In this episode of Belwah Radio, Bob Johnson, Producer and Host at White Plains Community Media, provides great tips for new and seasoned podcasters.  We discuss: Landing great interviews Helping podcast guests relax before an interview Scheduling your podcast content How to market your podcast Useful ways to monetize your podcast To learn more, visit http://wpcommunitymedia.org/ and https://www.wpkn.org/ Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. […]

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