Belwah Media – Genia Stevens
Genia Stevens is the owner and managing partner of Belwah Media, an integrated digital marketing agency specializing in helping community media and nonprofits maximize community engagement and community outreach. For over 18 years, Genia has provided corporate training and marketing strategy development to clients like Jockey, LPGA, Chicago-Rockford Airport, Nielsen, Equifax, and Whole Foods. Genia wrote the social media training manual for TGI Fridays' 300+ international restaurants and she's been cited in publications written by the Federal Communications Commission on matters related to the importance of mobile marketing. Genia is a Forbes columnist and has been published on Business.com, Social Media Today, and Business 2 Community. Genia's core competencies include strategic planning, marketing strategy development, social media marketing, marketing analytics, and content development. Genia obtained a Bachelors from Beloit College and a Masters in Business Administration from Cardinal Stritch University.

Strategic Planning For Community Media Centers

Community media centers – public, education, and government (PEG) media organizations that operate public access television stations – create and distribute content that educates and informs community members and keeps the community engaged with local government and organizations. A community media center’s strategic plan will help directors reach specific fundraising, branding and community outreach goals. Patrick Jinks provides a seven-step process to strategic planning for businesses, however, the following strategic plan provides tips specific to community media centers. Shutterstock       […]

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Community Management Can Help Community Media Survive, Thrive

National and state budget cuts present a two-front war for community media. On one front, community media proponents can engage in political processes that shape policies affecting community broadcasting. The second front poses a more strategic approach that encourages an understanding of all the challenges and opportunities facing community media. Addressing The Community Outreach Challenge Money might solve a media station’s outreach problem, but putting whatever money is available to its most effective use can be a greater challenge. Instead of drowning […]

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