Genia Stevens is the owner and managing partner of Belwah Media, an integrated digital marketing agency specializing in helping community media and nonprofits maximize community engagement and community outreach. For over 18 years, Genia has provided corporate training and marketing strategy development to clients like Jockey, LPGA, Chicago-Rockford Airport, Nielsen, Equifax, and Whole Foods. Genia wrote the social media training manual for TGI Fridays' 300+ international restaurants and she's been cited in publications written by the Federal Communications Commission on matters related to the importance of mobile marketing. Genia is a Forbes columnist and has been published on Business.com, Social Media Today, and Business 2 Community. Genia's core competencies include strategic planning, marketing strategy development, social media marketing, marketing analytics, and content development. Genia obtained a Bachelors from Beloit College and a Masters in Business Administration from Cardinal Stritch University.
In this video, Genia Stevens explains why she doesn’t think nonprofits benefit from developing a marketing plan after they’ve already developed their strategic plan. She believes the strategic plan and marketing plan should be developed together. Learn why.
In this video, digital marketer Genia Stevens discusses why she believes nonprofits should blog. She provides just a few reasons blogging is an important tool for nonprofits.
Learn why podcasting is a very useful tool for nonprofits to use for community engagement. If your nonprofit isn’t using podcasting for community engagement, you should start now.