Belwah Media – Genia Stevens
Genia Stevens is the owner and managing partner of Belwah Media, an integrated digital marketing agency specializing in helping community media and nonprofits maximize community engagement and community outreach. For over 18 years, Genia has provided corporate training and marketing strategy development to clients like Jockey, LPGA, Chicago-Rockford Airport, Nielsen, Equifax, and Whole Foods. Genia wrote the social media training manual for TGI Fridays' 300+ international restaurants and she's been cited in publications written by the Federal Communications Commission on matters related to the importance of mobile marketing. Genia is a Forbes columnist and has been published on Business.com, Social Media Today, and Business 2 Community. Genia's core competencies include strategic planning, marketing strategy development, social media marketing, marketing analytics, and content development. Genia obtained a Bachelors from Beloit College and a Masters in Business Administration from Cardinal Stritch University.

Storytelling – Telling the Social Justice and Advocacy Story (Part 3)

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 3 of this three-part series, Genia discusses how to encourage consistent giving and how to develop authentic stories that build true emotional connections between people. This podcast is repurposed from a presentation presented at Community Shares of Wisconsin. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community […]

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Storytelling – Telling the Social Justice and Advocacy Story (Part 2)

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 2 of this three part series, Genia discusses the how-tos of storytelling. 1. Getting clear about organzational goals 2.  Getting everyone involved in storytelling development 3. Setting resonable and measurable KPIs And more . . . This podcast is repurposed from a presentation presented at Community Shares of Wisconsin. About Belwah […]

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Storytelling – Telling the Social Justice and Advocacy Story (Part 1)

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 1 of this three part series, Genia discusses using storytelling to builds social capital. This podcast is repurposed from a presentation presented at Community Shares of Wisconsin. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media, community radio and nonprofits. Who should listen? Community media professionals, […]

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9 Questions Nonprofits Should Answer Before Developing a Social Media Strategy

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that will help them get started developing a rock solid social media strategy. In this podcast, she discusses: 1. Knowing which social networks work best for each target demographic 2. Understanding who you are and what you do 3. Getting very clear on organizational goals 4. Establishing who will take ownership of development, implementation, monitoring, and analyzing your social media strategy 5. Finding tools to use and learning how […]

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