Belwah Media
Genia Stevens is Managing Partner at Belwah Media, specializing in helping community media with digital marketing, community outreach, and content repackaging. Genia has written for Business.com, Forbes, Social Media Today, Business 2 Community, Engadget, and Huffington Post.

[Podcast] Blogger Outreach Tips: Strategies for a Successful Partnership

Digital marketer Genia Stevens provides 5 tips for establishing a successful blogger outreach strategy.  In this podcast, you’ll learn about: 1. Doing blogger research 2. Creating a permission-based email marketing program 3. Sending relevant pitches to bloggers 4. Using the right tone 5. Reciprocity Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations […]

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[Podcast] Optimizing Boosted Posts, Improving Facebook Engagement

Digital marketer Genia Stevens provides tips for optimizing Facebook boosted posts and improving engagement on Facebook.  In this podcast, you’ll learn more about: 1. Tips for using call-to-action 2. Monitoring, analoyzing, and testing post engagement 3. Effective geo-targeting 4. Testing the best times to post content 5. Encouraging community engagement Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks […]

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[Podcast] How and Why GRCMC Transitioned From Public Access TV to a Community Media Center

In this episode of Belwah Radio, Linda Gellasch, Executive Director of Grand Rapids Community Media Center (GRCMC), joins me to discuss: The catalyst for Grand Rapids Public Access TV’s move to becoming a full community media center Funding sources for Grand Rapids Community Media Center and how those funds are used How GRCMC uses The Rapidian to train citizen journalists to produce citizen-generated content GRCMC’s current initiatives: media literacy and reaching out to the Spanish-speaking community To learn more about […]

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[Podcast] Jen Nowicki Clark: How Storytelling Measures Change and Engages Communities

In this episode of Belwah Radio, Jennifer Nowicki Clark, Director of Creative Narrations, joins me to discuss: Using storytelling as tool to reflect, measure change, and engage residents How storytelling can influence public policy How storytelling can create authentic connections between various community groups Creative Narrations’ three core values: capacity building, accessibility, and stories for change To learn more about Creative Narrations, visit creativenarrations.net. Visit us at BelwahMedia.com  | Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry […]

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