Belwah Media
Genia Stevens is Managing Partner at Belwah Media, specializing in helping community media with digital marketing, community outreach, and content repackaging. Genia has written for Business.com, Forbes, Social Media Today, Business 2 Community, Engadget, and Huffington Post.

[Podcast] Adding Blogs to Your Social Media Strategy

Digital marketer Genia Stevens provides tips for using blogs in your social media strategy.  In this podcast, you’ll learn about: 1. Building relationships and links to your blog 2. Minding your manners 3. The importance of sharing 4. How effective giveaways are and why you should be using them Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious […]

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[Podcast] Blogger Outreach Tips: Strategies for a Successful Partnership

Digital marketer Genia Stevens provides 5 tips for establishing a successful blogger outreach strategy.  In this podcast, you’ll learn about: 1. Doing blogger research 2. Creating a permission-based email marketing program 3. Sending relevant pitches to bloggers 4. Using the right tone 5. Reciprocity Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations […]

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[Podcast] Optimizing Boosted Posts, Improving Facebook Engagement

Digital marketer Genia Stevens provides tips for optimizing Facebook boosted posts and improving engagement on Facebook.  In this podcast, you’ll learn more about: 1. Tips for using call-to-action 2. Monitoring, analoyzing, and testing post engagement 3. Effective geo-targeting 4. Testing the best times to post content 5. Encouraging community engagement Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks […]

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[Podcast] How and Why GRCMC Transitioned From Public Access TV to a Community Media Center

In this episode of Belwah Radio, Linda Gellasch, Executive Director of Grand Rapids Community Media Center (GRCMC), joins me to discuss: The catalyst for Grand Rapids Public Access TV’s move to becoming a full community media center Funding sources for Grand Rapids Community Media Center and how those funds are used How GRCMC uses The Rapidian to train citizen journalists to produce citizen-generated content GRCMC’s current initiatives: media literacy and reaching out to the Spanish-speaking community To learn more about […]

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