Belwah Media – Genia Stevens
Genia Stevens is the owner and managing partner of Belwah Media, an integrated digital marketing agency specializing in helping community media and nonprofits maximize community engagement and community outreach. For over 18 years, Genia has provided corporate training and marketing strategy development to clients like Jockey, LPGA, Chicago-Rockford Airport, Nielsen, Equifax, and Whole Foods. Genia wrote the social media training manual for TGI Fridays' 300+ international restaurants and she's been cited in publications written by the Federal Communications Commission on matters related to the importance of mobile marketing. Genia is a Forbes columnist and has been published on Business.com, Social Media Today, and Business 2 Community. Genia's core competencies include strategic planning, marketing strategy development, social media marketing, marketing analytics, and content development. Genia obtained a Bachelors from Beloit College and a Masters in Business Administration from Cardinal Stritch University.

How to Improve Local Community Outreach via @GeniaStevens

Digital marketer Genia Stevens provides tips for reviving your community outreach strategy.  In this podcast, you’ll learn more about: 1. Using surveys to learn more about where your organization falls short 2. Establishing a community workshop engagement strategy 3. Adding community media to the mix 4. The importance of mutually beneficial partnerships Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media, community radio, and nonprofits. Who should listen? Community […]

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Finding Donors and Volunteers for Your NPO on LinkedIn

Digital marketer Genia Stevens provides LinkedIn marketing tips for nonprofits and other organizations.  In this podcast, Genia discusses how organizations can use LinkedIn to find targeted volunteers, partners, and donors. Follow your host Genia Stevens on Twitter. About Belwah Radio Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, […]

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Adding Blogs to Your Social Media Strategy

Digital marketer Genia Stevens provides tips for using blogs in your social media strategy.  In this podcast, you’ll learn about: 1. Building relationships and links to your blog 2. Minding your manners 3. The importance of sharing 4. How effective giveaways are and why you should be using them Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious […]

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Blogger Outreach Tips: Strategies for a Successful Partnership

Digital marketer Genia Stevens provides 5 tips for establishing a successful blogger outreach strategy.  In this podcast, you’ll learn about: 1. Doing blogger research 2. Creating a permission-based email marketing program 3. Sending relevant pitches to bloggers 4. Using the right tone 5. Reciprocity Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations […]

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