Belwah Media

[Podcast] Adding Blogs to Your Social Media Strategy

Digital marketer Genia Stevens provides tips for using blogs in your social media strategy.  In this podcast, you’ll learn about: 1. Building relationships and links to your blog 2. Minding your manners 3. The importance of sharing 4. How effective giveaways are and why you should be using them Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious […]

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[Podcast] Blogger Outreach Tips: Strategies for a Successful Partnership

Digital marketer Genia Stevens provides 5 tips for establishing a successful blogger outreach strategy.  In this podcast, you’ll learn about: 1. Doing blogger research 2. Creating a permission-based email marketing program 3. Sending relevant pitches to bloggers 4. Using the right tone 5. Reciprocity Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations […]

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[Podcast] Erich Archer: Why Community Media Should Move to For-Profit Model

  In this episode of Belwah Radio, Erich Archer, Executive Director of  Cape Ann Television discusses : Why it’s important that community media moves to a for-profit model How Cape Ann TV generates additional revenue using strategic community partnerships Why Cape Ann Television doesn’t set its operation up to rely on volunteers Cape Ann TV’s community outreach strategy How Cape Ann TV works with local influencers To learn more, visit http://capeanntv.org Follow your host Genia Stevens on Twitter.   About Belwah Radio: Expert interviews, […]

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How Community Media Can Use Podcasts to Improve Community Engagement

According to a 2017 joint study by Edison Research and Triton Digital, 112 million Americans have listened to a podcast. A recent Pew Research found that ”[a]s of 2016, 21% of Americans age 12 or older say they have listened to a podcast in the past month, reflecting steady incremental growth since 2013 – when this share was 12%.” While Fred Jacobs of Jacobs Media cautions community radio to avoid stereotyping Millennials as the demographic that prefers new media to […]

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