Belwah Media

[Podcast] Storytelling: Building Loyalty and Awareness for Your Organization

Digital marketer Genia Stevens provides tips for using storytelling to build brand awareness and loyalty.  In this podcast, you’ll learn more about: 1. Sharing organizational challenges 2. Letting your community share their trials and triumphs 3. Reminding your community of your humble beginnings 4. Letting your community invest in your organization’s growth Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media […]

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[Podcast] Tom Loucks: Community Media Partnering with Radio and Newspapers

In this episode of Belwah Radio, Tom Loucks, Multimedia Coordinator for City of Wisconsin Rapids and its Community Media television station, joins me to discuss: How Wisconsin Rapids Community Media partners with local radio stations The benefits of partnering with local radio How Wisconsin Rapids Community Media partners with local newspapers The marketing and branding benefits of partnerships To learn more, visit http://wr-cm.org or http://wirapids.org Contact Tom Loucks: 715.423.0443 or tloucks@wirapids.org. Visit us at BelwahMedia.com  | Follow your host Genia Stevens […]

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3 Ways Community Media Can Use Blogs For Social Media Marketing

For several years blogs have been an excellent resource for how-to advice, product reviews, and thought-leadership. Big consumer brands have broadened their outreach strategy and use blogs to drive traffic to their website; they even use campaign can use blogs as a part of their social media strategy. Community outreach and mobilization embody several methods. Community media centers can use blogging and social media to build awareness, improve community engagement, encourage civic engagement, and increase community-driven content. Here are just […]

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Community Management Can Help Community Media Survive, Thrive

National and state budget cuts present a two-front war for community media. On one front, community media proponents can engage in political processes that shape policies affecting community broadcasting. The second front poses a more strategic approach that encourages an understanding of all the challenges and opportunities facing community media. Addressing The Community Outreach Challenge Money might solve a media station’s outreach problem, but putting whatever money is available to its most effective use can be a greater challenge. Instead of drowning […]

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