Belwah Media

[Podcast] Improving Your NPO’s Sustainability Using Strategic Community Management

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to improve their organization’s sustainability using community outreach and community management. In this podcast, she discusses: 1. Addressing the community outreach challenge 2. Building strategic partnerships 3. Using effective outreach strategies 4. Utilizing free and low cost tech tools 5. Using social media for effective community management Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media, […]

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How Mobile Apps Can Help Community Media With Community Outreach

Three common outreach challenges for community media centers are: establishing beneficial community partnerships, efficient and effective community management, and creating value in the services they provide. If community media centers can’t overcome these challenges, they’ll miss opportunities to build meaningful give-and-take relationships with members of their community. According to eMarketer research, in 2017, there have been more than 22 million “cord-cutters” — those who have gotten rid of pay TV options, like cable. That’s a 33% increase from 2016. A Flurry […]

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3 Ways NPOs Can Use Community Media For Fundraising

Many nonprofit organizations struggle with fundraising due to a lack of community awareness, an undefined focus, or an ineffective brand message. A 2015 study conducted by the Nonprofit Research Collaborative found that small organizations are more likely to struggle with fundraising than larger organizations. The study attributes leadership issues, shortfalls in special events, and a decline in corporate giving as reasons for this challenge. Community media refers to non-commercial media that isn’t part of the Public Broadcasting System (PBS) or […]

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Why It’s Important For Community Media To Work With Influencers

For several years, I spoke about social media and emerging digital marketing trends at the Wisconsin Community Media annual conference. Year after year, my workshops focused on addressing three common challenges for media centers: outreach efforts, fundraising and executing strategic plans. A 2016 Linqia study found that 94% of consumer brands that have used influencer marketing believe it’s effective. A joint study conducted by Tap Influence and Nielsen Catalina Solutions found that influencer marketing generates 11 times the ROI of traditional digital marketing. Community-driven […]

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