Too often, nonprofits will develop a written marketing strategy as an afterthought, and this postscript becomes problematic as it disrupts and derails the implementation stage. Community media centers are usually better served by investing resources in developing a marketing and communications strategy designed with their organization’s overall strategic plan in mind. As community media centers move through the process of developing this strategy, it’s important to remember that the marketing and communications strategy must be married to the mission and […]Read more
Community media experts provide digital marketing, community engagement, and community outreach tips for industry professionals.
Access to information has shifted from organizations to individuals. This shift means community-driven media can be a useful platform for a nonprofit that wants to reach its local community using people already actively engaged with and connected to it. This strategy allows a nonprofit to develop a fundraising campaign built on relationships already established. Successful fundraising is about telling stories that are empowering and relatable. Nonprofits can use community-driven content developed by members of their local communities to build relationships […]Read more
Digital marketer and nonprofit consultant Genia Stevens discusses three ways nonprofits can use community media and digital stories to create political and social change. 1. Use community media to start the process of judicious storytelling so it becomes an important community development tool 2. Use community media to marry storytelling and citizen empowerment 3. Use community media to build bridges and social capital with key community stakeholders Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry […]Read more
In this episode of Belwah Radio, Linda Gellasch, Executive Director of Grand Rapids Community Media Center (GRCMC), joins me to discuss: The catalyst for Grand Rapids Public Access TV’s move to becoming a full community media center Funding sources for Grand Rapids Community Media Center and how those funds are used How GRCMC uses The Rapidian to train citizen journalists to produce citizen-generated content GRCMC’s current initiatives: media literacy and reaching out to the Spanish-speaking community To learn more about […]Read more