Smart marketers are all about eliciting a positive emotional response from customers, putting their attention on the emotional branding aspect of a product or service. They are no longer just focused on promoting and selling. Marketers are intent on “informing” prospective buyers how much better their lives can be if they buy a product/service. This is why nonprofit marketers who use emotional branding effectively can clearly convey to community members, volunteers and donors how their organization can affect change. […]Read more
Community media experts provide digital marketing, community engagement, and community outreach tips for industry professionals.
Too often, nonprofits will develop a written marketing strategy as an afterthought, and this postscript becomes problematic as it disrupts and derails the implementation stage. Community media centers are usually better served by investing resources in developing a marketing and communications strategy designed with their organization’s overall strategic plan in mind. As community media centers move through the process of developing this strategy, it’s important to remember that the marketing and communications strategy must be married to the mission and […]Read more
Access to information has shifted from organizations to individuals. This shift means community-driven media can be a useful platform for a nonprofit that wants to reach its local community using people already actively engaged with and connected to it. This strategy allows a nonprofit to develop a fundraising campaign built on relationships already established. Successful fundraising is about telling stories that are empowering and relatable. Nonprofits can use community-driven content developed by members of their local communities to build relationships […]Read more
Digital marketer and nonprofit consultant Genia Stevens discusses three ways nonprofits can use community media and digital stories to create political and social change. 1. Use community media to start the process of judicious storytelling so it becomes an important community development tool 2. Use community media to marry storytelling and citizen empowerment 3. Use community media to build bridges and social capital with key community stakeholders Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry […]Read more