Belwah Media:  Your Community Engagement, Community Outreach, and Storytelling Team

3 Ways NPOs Can Use Community Media For Fundraising

Many nonprofit organizations struggle with fundraising due to a lack of community awareness, an undefined focus, or an ineffective brand message. A 2015 study conducted by the Nonprofit Research Collaborative found that small organizations are more likely to struggle with fundraising than larger organizations. The study attributes leadership issues, shortfalls in special events, and a decline in corporate giving as reasons for this challenge. Community media refers to non-commercial media that isn’t part of the Public Broadcasting System (PBS) or […]

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How Community Media Can Encourage Minority Communities To Engage

When I walk into a room at any media conference in the Midwest, I’m usually one of only a few black women in the room. The smaller the town, the fewer black women there are in the room. Statistics back up my personal experience: the American Society of News Editors and the School of Journalism and Mass Communication at Florida International University released a 2015 study that found of the 32,900 people employed in newspaper newsrooms around the country, about 4,200, or […]

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5 Techniques to Improve Local Community Outreach

If your current marketing efforts aren’t resonating with your local community, perhaps it’s time to adjust your community outreach strategy. Effective community outreach allows organizations the opportunity to become active and engaged members of their community. This engagement can have a positive impact that’s mutually beneficial for all involved. #1. Use social surveys to learn more about your community’s needs. Surveys help organizations receive direct feedback from their target audience. Use social media to collect necessary feedback from your local […]

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Strategic Planning For Community Media Centers

Community media centers – public, education, and government (PEG) media organizations that operate public access television stations – create and distribute content that educates and informs community members and keeps the community engaged with local government and organizations. A community media center’s strategic plan will help directors reach specific fundraising, branding and community outreach goals. Patrick Jinks provides a seven-step process to strategic planning for businesses, however, the following strategic plan provides tips specific to community media centers. Shutterstock       […]

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