In this episode of Belwah Radio, Bob Burtman, President of WHUP discusses how 104.7 FM in Hillsborough, NC is experiencing great success using new technology that allows for an on-demand experience, not just real-time streaming – all built and programmed in-house by volunteers. Bob also discusses why WHUP plans to focus on providing high-quality radio content with no immediate plans to implement video into the station’s content strategy. To learn more about WHUP, visit http://WHUPFM.org. Follow WHUP on Facebook. Follow […]Read more
Community media experts provide digital marketing, community engagement, and community outreach tips for industry professionals.
In the first episode of Belwah Radio, Jason Daniels, Executive Director of Easton Community Access Television (ECAT) discusses how his community media center has repurposed content and some of the challenges they’ve faced while doing so. Jason also discusses: Why ECAT shies away from spotlighting individual and community content ECAT’s use of blogging and podcasting How ECAT works with volunteers To learn more abut ECAT, visit: http://eastoncat.org Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital […]Read more
Nonprofits, civic organizations and even schools use digital stories to support their mission. Some of these groups use storytelling to generate brand awareness, while others use it to initiate dialogue on important issues. Many organizations use storytelling for fundraising. Community members across the U.S. are using storytelling to open dialogue on important political and social issues so they can affect change. In each of these cases, community media can play an important role in helping organizations use storytelling to communicate and […]Read more
Three common outreach challenges for community media centers are: establishing beneficial community partnerships, efficient and effective community management, and creating value in the services they provide. If community media centers can’t overcome these challenges, they’ll miss opportunities to build meaningful give-and-take relationships with members of their community. According to eMarketer research, in 2017, there have been more than 22 million “cord-cutters” — those who have gotten rid of pay TV options, like cable. That’s a 33% increase from 2016. A Flurry […]Read more