Belwah Media

[Podcast] Erich Archer: Why Community Media Should Move to For-Profit Model

  In this episode of Belwah Radio, Erich Archer, Executive Director of  Cape Ann Television discusses : Why it’s important that community media moves to a for-profit model How Cape Ann TV generates additional revenue using strategic community partnerships Why Cape Ann Television doesn’t set its operation up to rely on volunteers Cape Ann TV’s community outreach strategy How Cape Ann TV works with local influencers To learn more, visit http://capeanntv.org Follow your host Genia Stevens on Twitter.   About Belwah Radio: Expert interviews, […]

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How Community Media And Digital Storytelling Can Affect Change

Nonprofits, civic organizations and even schools use digital stories to support their mission. Some of these groups use storytelling to generate brand awareness, while others use it to initiate dialogue on important issues. Many organizations use storytelling for fundraising. Community members across the U.S. are using storytelling to open dialogue on important political and social issues so they can affect change. In each of these cases, community media can play an important role in helping organizations use storytelling to communicate and […]

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How Mobile Apps Can Help Community Media With Community Outreach

Three common outreach challenges for community media centers are: establishing beneficial community partnerships, efficient and effective community management, and creating value in the services they provide. If community media centers can’t overcome these challenges, they’ll miss opportunities to build meaningful give-and-take relationships with members of their community. According to eMarketer research, in 2017, there have been more than 22 million “cord-cutters” — those who have gotten rid of pay TV options, like cable. That’s a 33% increase from 2016. A Flurry […]

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3 Ways NPOs Can Use Community Media For Fundraising

Many nonprofit organizations struggle with fundraising due to a lack of community awareness, an undefined focus, or an ineffective brand message. A 2015 study conducted by the Nonprofit Research Collaborative found that small organizations are more likely to struggle with fundraising than larger organizations. The study attributes leadership issues, shortfalls in special events, and a decline in corporate giving as reasons for this challenge. Community media refers to non-commercial media that isn’t part of the Public Broadcasting System (PBS) or […]

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