Belwah Media – Genia Stevens

Snappa is a Great Tool for Nonprofit Content Development

Snappa is a simple graphic design tool that allows you to create professional graphics for your social media posts. All of the graphics you see on the Belwah Media website were created using Snappa. Snappa is an excellent tool nonprofits can use for content development.

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6 Content Marketing Tips: Dos and Don’ts

Digital marketer Genia Stevens provides 3 Dos and 3 Donts for content marketing.  The 6 content marketing tips she provides are particularly useful for nonprofits that need help developing an effective content marketing strategy. Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, […]

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How Community Media Can Use Podcasts to Improve Community Engagement

According to a 2017 joint study by Edison Research and Triton Digital, 112 million Americans have listened to a podcast. A recent Pew Research found that ”[a]s of 2016, 21% of Americans age 12 or older say they have listened to a podcast in the past month, reflecting steady incremental growth since 2013 – when this share was 12%.” While Fred Jacobs of Jacobs Media cautions community radio to avoid stereotyping Millennials as the demographic that prefers new media to […]

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Blogger Outreach Tips for Community Media Centers

If community media centers haven’t started partnering with bloggers; it should be on their to-do list. Establishing relationships with bloggers will accelerate a media center’s community outreach and engagement strategy. Consider the following:  81% of U.S. online consumers trust information found in blogs,  21-to-35 year-olds make up 53.3% of the total blogging population, and 80.3% of social media users read blog content written by people they know personally. This data suggests blogger outreach is an essential strategy for community media […]

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