Belwah Media

[Podcast] Erich Archer: Why Community Media Should Move to For-Profit Model

  In this episode of Belwah Radio, Erich Archer, Executive Director of  Cape Ann Television discusses : Why it’s important that community media moves to a for-profit model How Cape Ann TV generates additional revenue using strategic community partnerships Why Cape Ann Television doesn’t set its operation up to rely on volunteers Cape Ann TV’s community outreach strategy How Cape Ann TV works with local influencers To learn more, visit http://capeanntv.org Follow your host Genia Stevens on Twitter.   About Belwah Radio: Expert interviews, […]

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Why It’s Important For Community Media To Work With Influencers

For several years, I spoke about social media and emerging digital marketing trends at the Wisconsin Community Media annual conference. Year after year, my workshops focused on addressing three common challenges for media centers: outreach efforts, fundraising and executing strategic plans. A 2016 Linqia study found that 94% of consumer brands that have used influencer marketing believe it’s effective. A joint study conducted by Tap Influence and Nielsen Catalina Solutions found that influencer marketing generates 11 times the ROI of traditional digital marketing. Community-driven […]

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