Belwah Media – Genia Stevens

Improving Your Nonprofit’s External Communications

While developing a marketing plan for a chamber of commerce, I decided to share a few tips for improving your nonprofit’s external communications.

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Nonprofit Strategic Planning and Marketing Plan Development

In this video, Genia Stevens explains why she doesn’t think nonprofits benefit from developing a marketing plan after they’ve already developed their strategic plan. She believes the strategic plan and marketing plan should be developed together. Learn why.

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Why It’s Important For Community Media To Work With Influencers

For several years, I spoke about social media and emerging digital marketing trends at the Wisconsin Community Media annual conference. Year after year, my workshops focused on addressing three common challenges for media centers: outreach efforts, fundraising and executing strategic plans. A 2016 Linqia study found that 94% of consumer brands that have used influencer marketing believe it’s effective. A joint study conducted by Tap Influence and Nielsen Catalina Solutions found that influencer marketing generates 11 times the ROI of traditional digital marketing. Community-driven […]

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