Belwah Media:  Your Community Engagement, Community Outreach, and Storytelling Team

Why It’s Important For Community Media To Work With Influencers

For several years, I spoke about social media and emerging digital marketing trends at the Wisconsin Community Media annual conference. Year after year, my workshops focused on addressing three common challenges for media centers: outreach efforts, fundraising and executing strategic plans. A 2016 Linqia study found that 94% of consumer brands that have used influencer marketing believe it’s effective. A joint study conducted by Tap Influence and Nielsen Catalina Solutions found that influencer marketing generates 11 times the ROI of traditional digital marketing. Community-driven […]

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3 Ways NPOs Can Use Community Media For Fundraising

Many nonprofit organizations struggle with fundraising due to a lack of community awareness, an undefined focus, or an ineffective brand message. A 2015 study conducted by the Nonprofit Research Collaborative found that small organizations are more likely to struggle with fundraising than larger organizations. The study attributes leadership issues, shortfalls in special events, and a decline in corporate giving as reasons for this challenge. Community media refers to non-commercial media that isn’t part of the Public Broadcasting System (PBS) or […]

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