Belwah Media – Genia Stevens

Jen Nowicki Clark: How Storytelling Measures Change and Engages Communities

In this episode of Belwah Radio, Jennifer Nowicki Clark, Director of Creative Narrations, joins me to discuss: Using storytelling as tool to reflect, measure change, and engage residents How storytelling can influence public policy How storytelling can create authentic connections between various community groups Creative Narrations’ three core values: capacity building, accessibility, and stories for change To learn more about Creative Narrations, visit creativenarrations.net. Visit us at BelwahMedia.com  | Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry […]

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How Community Media And Digital Storytelling Can Affect Change

Nonprofits, civic organizations and even schools use digital stories to support their mission. Some of these groups use storytelling to generate brand awareness, while others use it to initiate dialogue on important issues. Many organizations use storytelling for fundraising. Community members across the U.S. are using storytelling to open dialogue on important political and social issues so they can affect change. In each of these cases, community media can play an important role in helping organizations use storytelling to communicate and […]

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3 Ways NPOs Can Use Community Media For Fundraising

Many nonprofit organizations struggle with fundraising due to a lack of community awareness, an undefined focus, or an ineffective brand message. A 2015 study conducted by the Nonprofit Research Collaborative found that small organizations are more likely to struggle with fundraising than larger organizations. The study attributes leadership issues, shortfalls in special events, and a decline in corporate giving as reasons for this challenge. Community media refers to non-commercial media that isn’t part of the Public Broadcasting System (PBS) or […]

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Why It’s Important For Community Media To Work With Influencers

For several years, I spoke about social media and emerging digital marketing trends at the Wisconsin Community Media annual conference. Year after year, my workshops focused on addressing three common challenges for media centers: outreach efforts, fundraising and executing strategic plans. A 2016 Linqia study found that 94% of consumer brands that have used influencer marketing believe it’s effective. A joint study conducted by Tap Influence and Nielsen Catalina Solutions found that influencer marketing generates 11 times the ROI of traditional digital marketing. Community-driven […]

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