Community Management Can Help Community Media Survive
National and state budget cuts present a two-front war for community media.
On one front, community media proponents can engage in political processes that shape policies affecting community broadcasting. The second front poses a more strategic approach that encourages an understanding of all the challenges and opportunities facing community media.
Addressing The Community Outreach Challenge
Money might solve a media station’s outreach problem, but putting whatever money is available to its most effective use can be a greater challenge. Instead of drowning in concerns about the lack of financial resources, community media organizers can use current opportunities to form a strategy that creates community support.
read more at Forbes.com . . . How Community Media Can Thrive Using Strategic Community Management