How To Use Community Media And Storytelling Events To Attract Donors To Your Nonprofit via @GeniaStevens
Access to information has shifted from organizations to individuals. This shift means community-driven media can be a useful platform for a nonprofit that wants to reach its local community using people already actively engaged with and connected to it. This strategy allows a nonprofit to develop a fundraising campaign built on relationships already established.
Successful fundraising is about telling stories that are empowering and relatable. Nonprofits can use community-driven content developed by members of their local communities to build relationships that encourage consistent donors for their organizations.
Based on my experience, storytelling encourages compassionate giving. Stories help us remember; they influence decision making and make a nonprofit’s mission relatable. Remember these two things: 1) donors are likely to respond to emotion, and 2) your nonprofit is in the business of providing solutions for people who have problems.
Read the entire article on Forbes . . . How To Use Community Media And Storytelling Events To Attract Donors To Your Nonprofit by Genia Stevens