Belwah Media – Genia Stevens

Why Community Media Centers Should Develop A Marketing Plan During (Not After) Strategic Planning

Too often, nonprofits will develop a written marketing strategy as an afterthought, and this postscript becomes problematic as it disrupts and derails the implementation stage. Community media centers are usually better served by investing resources in developing a marketing and communications strategy designed with their organization’s overall strategic plan in mind. As community media centers move through the process of developing this strategy, it’s important to remember that the marketing and communications strategy must be married to the mission and […]

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How To Use Community Media And Storytelling Events To Attract Donors To Your Nonprofit

Access to information has shifted from organizations to individuals. This shift means community-driven media can be a useful platform for a nonprofit that wants to reach its local community using people already actively engaged with and connected to it. This strategy allows a nonprofit to develop a fundraising campaign built on relationships already established. Successful fundraising is about telling stories that are empowering and relatable. Nonprofits can use community-driven content developed by members of their local communities to build relationships […]

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Storytelling – Telling the Social Justice and Advocacy Story (Part 3)

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 3 of this three-part series, Genia discusses how to encourage consistent giving and how to develop authentic stories that build true emotional connections between people. This podcast is repurposed from a presentation presented at Community Shares of Wisconsin. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community […]

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Storytelling – Telling the Social Justice and Advocacy Story (Part 2)

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 2 of this three part series, Genia discusses the how-tos of storytelling. 1. Getting clear about organzational goals 2.  Getting everyone involved in storytelling development 3. Setting resonable and measurable KPIs And more . . . This podcast is repurposed from a presentation presented at Community Shares of Wisconsin. About Belwah […]

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