Belwah Media – Genia Stevens

4 Tips That Will Help Nonprofits Use Emotional Branding

Smart marketers are all about eliciting a positive emotional response from customers, putting their attention on the emotional branding aspect of a product or service. They are no longer just focused on promoting and selling. Marketers are intent on “informing” prospective buyers how much better their lives can be if they buy a product/service.   This is why nonprofit marketers who use emotional branding effectively can clearly convey to community members, volunteers and donors how their organization can affect change. […]

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7 Tips for Nonprofits to Add Email Marketing to Their Social Media Mix – Part 1

Digital marketer Genia Stevens provides 7 tips for nonprofits wanting to successfully integrate email marketing and social media. This episode is 7 Tips for Adding Email Marketing to Your Social Media Mix. Learn more about activating loyal community members, promoting popular social media content, testing email subject lines, and increasing your opt-ins through social media. About Belwah Radio: Digital marketing tips, expert interviews and industry news for nonprofits, community media and community radio. Hosted by Genia Stevens, digital marketer, Forbes […]

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Why Community Media Centers Should Develop A Marketing Plan During (Not After) Strategic Planning

Too often, nonprofits will develop a written marketing strategy as an afterthought, and this postscript becomes problematic as it disrupts and derails the implementation stage. Community media centers are usually better served by investing resources in developing a marketing and communications strategy designed with their organization’s overall strategic plan in mind. As community media centers move through the process of developing this strategy, it’s important to remember that the marketing and communications strategy must be married to the mission and […]

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How To Use Community Media And Storytelling Events To Attract Donors To Your Nonprofit

Access to information has shifted from organizations to individuals. This shift means community-driven media can be a useful platform for a nonprofit that wants to reach its local community using people already actively engaged with and connected to it. This strategy allows a nonprofit to develop a fundraising campaign built on relationships already established. Successful fundraising is about telling stories that are empowering and relatable. Nonprofits can use community-driven content developed by members of their local communities to build relationships […]

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