Belwah Media

How Mobile Apps Can Help Community Media With Community Outreach

Three common outreach challenges for community media centers are: establishing beneficial community partnerships, efficient and effective community management, and creating value in the services they provide. If community media centers can’t overcome these challenges, they’ll miss opportunities to build meaningful give-and-take relationships with members of their community. According to eMarketer research, in 2017, there have been more than 22 million “cord-cutters” — those who have gotten rid of pay TV options, like cable. That’s a 33% increase from 2016. A Flurry […]

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3 Ways NPOs Can Use Community Media For Fundraising

Many nonprofit organizations struggle with fundraising due to a lack of community awareness, an undefined focus, or an ineffective brand message. A 2015 study conducted by the Nonprofit Research Collaborative found that small organizations are more likely to struggle with fundraising than larger organizations. The study attributes leadership issues, shortfalls in special events, and a decline in corporate giving as reasons for this challenge. Community media refers to non-commercial media that isn’t part of the Public Broadcasting System (PBS) or […]

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Why It’s Important For Community Media To Work With Influencers

For several years, I spoke about social media and emerging digital marketing trends at the Wisconsin Community Media annual conference. Year after year, my workshops focused on addressing three common challenges for media centers: outreach efforts, fundraising and executing strategic plans. A 2016 Linqia study found that 94% of consumer brands that have used influencer marketing believe it’s effective. A joint study conducted by Tap Influence and Nielsen Catalina Solutions found that influencer marketing generates 11 times the ROI of traditional digital marketing. Community-driven […]

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How Community Media Can Use Podcasts to Improve Community Engagement

According to a 2017 joint study by Edison Research and Triton Digital, 112 million Americans have listened to a podcast. A recent Pew Research found that ”[a]s of 2016, 21% of Americans age 12 or older say they have listened to a podcast in the past month, reflecting steady incremental growth since 2013 – when this share was 12%.” While Fred Jacobs of Jacobs Media cautions community radio to avoid stereotyping Millennials as the demographic that prefers new media to […]

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