Belwah Media

Blogger Outreach Tips for Community Media Centers

If community media centers haven’t started partnering with bloggers; it should be on their to-do list. Establishing relationships with bloggers will accelerate a media center’s community outreach and engagement strategy. Consider the following:  81% of U.S. online consumers trust information found in blogs,  21-to-35 year-olds make up 53.3% of the total blogging population, and 80.3% of social media users read blog content written by people they know personally. This data suggests blogger outreach is an essential strategy for community media […]

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3 Ways Community Media Can Use Blogs For Social Media Marketing

For several years blogs have been an excellent resource for how-to advice, product reviews, and thought-leadership. Big consumer brands have broadened their outreach strategy and use blogs to drive traffic to their website; they even use campaign can use blogs as a part of their social media strategy. Community outreach and mobilization embody several methods. Community media centers can use blogging and social media to build awareness, improve community engagement, encourage civic engagement, and increase community-driven content. Here are just […]

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How Community Media Can Encourage Minority Communities To Engage

When I walk into a room at any media conference in the Midwest, I’m usually one of only a few black women in the room. The smaller the town, the fewer black women there are in the room. Statistics back up my personal experience: the American Society of News Editors and the School of Journalism and Mass Communication at Florida International University released a 2015 study that found of the 32,900 people employed in newspaper newsrooms around the country, about 4,200, or […]

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5 Techniques to Help Community Media Improve Local Community Outreach

If your current marketing efforts aren’t resonating with your local community, perhaps it’s time to adjust your community outreach strategy. Effective community outreach allows organizations the opportunity to become active and engaged members of their community. This engagement can have a positive impact that’s mutually beneficial for all involved. #1. Use social surveys to learn more about your community’s needs. Surveys help organizations receive direct feedback from their target audience. Use social media to collect necessary feedback from your local […]

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