Belwah Media – Genia Stevens

Adding Blogs to Your Social Media Strategy

Digital marketer Genia Stevens provides tips for using blogs in your social media strategy.  In this podcast, you’ll learn about: 1. Building relationships and links to your blog 2. Minding your manners 3. The importance of sharing 4. How effective giveaways are and why you should be using them Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious […]

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Blogger Outreach Tips: Strategies for a Successful Partnership

Digital marketer Genia Stevens provides 5 tips for establishing a successful blogger outreach strategy.  In this podcast, you’ll learn about: 1. Doing blogger research 2. Creating a permission-based email marketing program 3. Sending relevant pitches to bloggers 4. Using the right tone 5. Reciprocity Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations […]

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Blogger Outreach Tips for Community Media Centers

If community media centers haven’t started partnering with bloggers; it should be on their to-do list. Establishing relationships with bloggers will accelerate a media center’s community outreach and engagement strategy. Consider the following:  81% of U.S. online consumers trust information found in blogs,  21-to-35 year-olds make up 53.3% of the total blogging population, and 80.3% of social media users read blog content written by people they know personally. This data suggests blogger outreach is an essential strategy for community media […]

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