Belwah Media – Genia Stevens

Adding Blogs to Your Social Media Strategy via @GeniaStevens

Digital marketer Genia Stevens provides tips for using blogs in your social media strategy.  In this podcast, you’ll learn about: 1. Building relationships and links to your blog 2. Minding your manners 3. The importance of sharing 4. How effective giveaways are and why you should be using them Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious […]

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Blogger Outreach Tips: Strategies for a Successful Partnership via @GeniaStevens

Digital marketer Genia Stevens provides 5 tips for establishing a successful blogger outreach strategy.  In this podcast, you’ll learn about: 1. Doing blogger research 2. Creating a permission-based email marketing program 3. Sending relevant pitches to bloggers 4. Using the right tone 5. Reciprocity Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations […]

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Erich Archer: Why Community Media Should Move to For-Profit Model via @GeniaStevens

  In this episode of Belwah Radio, Erich Archer, Executive Director of  Cape Ann Television discusses : Why it’s important that community media moves to a for-profit model How Cape Ann TV generates additional revenue using strategic community partnerships Why Cape Ann Television doesn’t set its operation up to rely on volunteers Cape Ann TV’s community outreach strategy How Cape Ann TV works with local influencers To learn more, visit http://capeanntv.org Follow your host Genia Stevens on Twitter.   About Belwah Radio: Expert interviews, […]

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Blogger Outreach Tips for Community Media Centers via @GeniaStevens

If community media centers haven’t started partnering with bloggers; it should be on their to-do list. Establishing relationships with bloggers will accelerate a media center’s community outreach and engagement strategy. Consider the following:  81% of U.S. online consumers trust information found in blogs,  21-to-35 year-olds make up 53.3% of the total blogging population, and 80.3% of social media users read blog content written by people they know personally. This data suggests blogger outreach is an essential strategy for community media […]

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