Belwah Media – Genia Stevens

Storytelling: Building Loyalty and Awareness for Your Organization via @GeniaStevens

Digital marketer Genia Stevens provides tips for using storytelling to build brand awareness and loyalty.  In this podcast, you’ll learn more about: 1. Sharing organizational challenges 2. Letting your community share their trials and triumphs 3. Reminding your community of your humble beginnings 4. Letting your community invest in your organization’s growth Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media,  community radio, and nonprofits. Who should listen? Community […]

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Community Management Can Help Community Media Survive, Thrive via @GeniaStevens

National and state budget cuts present a two-front war for community media. On one front, community media proponents can engage in political processes that shape policies affecting community broadcasting. The second front poses a more strategic approach that encourages an understanding of all the challenges and opportunities facing community media. Addressing The Community Outreach Challenge Money might solve a media station’s outreach problem, but putting whatever money is available to its most effective use can be a greater challenge. Instead of drowning […]

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