Belwah Media – Genia Stevens

3 Ways Community Media Can Use Blogs For Social Media Marketing

For several years blogs have been an excellent resource for how-to advice, product reviews, and thought-leadership. Big consumer brands have broadened their outreach strategy and use blogs to drive traffic to their website; they even use campaign can use blogs as a part of their social media strategy. Community outreach and mobilization embody several methods. Community media centers can use blogging and social media to build awareness, improve community engagement, encourage civic engagement, and increase community-driven content. Here are just […]

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How Community Media Can Encourage Minority Communities To Engage

When I walk into a room at any media conference in the Midwest, I’m usually one of only a few black women in the room. The smaller the town, the fewer black women there are in the room. Statistics back up my personal experience: the American Society of News Editors and the School of Journalism and Mass Communication at Florida International University released a 2015 study that found of the 32,900 people employed in newspaper newsrooms around the country, about 4,200, or […]

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