Belwah Media – Genia Stevens

Why Community Media Centers Should Develop A Marketing Plan During (Not After) Strategic Planning

Too often, nonprofits will develop a written marketing strategy as an afterthought, and this postscript becomes problematic as it disrupts and derails the implementation stage. Community media centers are usually better served by investing resources in developing a marketing and communications strategy designed with their organization’s overall strategic plan in mind. As community media centers move through the process of developing this strategy, it’s important to remember that the marketing and communications strategy must be married to the mission and […]

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How To Use Community Media And Storytelling Events To Attract Donors To Your Nonprofit

Access to information has shifted from organizations to individuals. This shift means community-driven media can be a useful platform for a nonprofit that wants to reach its local community using people already actively engaged with and connected to it. This strategy allows a nonprofit to develop a fundraising campaign built on relationships already established. Successful fundraising is about telling stories that are empowering and relatable. Nonprofits can use community-driven content developed by members of their local communities to build relationships […]

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How NPOs Can Use Community Media and Storytelling to Create Change

  Digital marketer and nonprofit consultant Genia Stevens discusses three ways nonprofits can use community media and digital stories to create political and social change. 1. Use community media to start the process of judicious storytelling so it becomes an important community development tool 2. Use community media to marry storytelling and citizen empowerment 3. Use community media to build bridges and social capital with key community stakeholders Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry […]

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Storytelling: Building Loyalty and Awareness for Your Organization via @GeniaStevens

Digital marketer Genia Stevens provides tips for using storytelling to build brand awareness and loyalty.  In this podcast, you’ll learn more about: 1. Sharing organizational challenges 2. Letting your community share their trials and triumphs 3. Reminding your community of your humble beginnings 4. Letting your community invest in your organization’s growth Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media,  community radio, and nonprofits. Who should listen? Community […]

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