Belwah Media

[Podcast] Erich Archer: Why Community Media Should Move to For-Profit Model

  In this episode of Belwah Radio, Erich Archer, Executive Director of  Cape Ann Television discusses : Why it’s important that community media moves to a for-profit model How Cape Ann TV generates additional revenue using strategic community partnerships Why Cape Ann Television doesn’t set its operation up to rely on volunteers Cape Ann TV’s community outreach strategy How Cape Ann TV works with local influencers To learn more, visit http://capeanntv.org Follow your host Genia Stevens on Twitter.   About Belwah Radio: Expert interviews, […]

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How Community Media And Digital Storytelling Can Affect Change

Nonprofits, civic organizations and even schools use digital stories to support their mission. Some of these groups use storytelling to generate brand awareness, while others use it to initiate dialogue on important issues. Many organizations use storytelling for fundraising. Community members across the U.S. are using storytelling to open dialogue on important political and social issues so they can affect change. In each of these cases, community media can play an important role in helping organizations use storytelling to communicate and […]

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How Mobile Apps Can Help Community Media With Community Outreach

Three common outreach challenges for community media centers are: establishing beneficial community partnerships, efficient and effective community management, and creating value in the services they provide. If community media centers can’t overcome these challenges, they’ll miss opportunities to build meaningful give-and-take relationships with members of their community. According to eMarketer research, in 2017, there have been more than 22 million “cord-cutters” — those who have gotten rid of pay TV options, like cable. That’s a 33% increase from 2016. A Flurry […]

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How Community Media Can Use Podcasts to Improve Community Engagement

According to a 2017 joint study by Edison Research and Triton Digital, 112 million Americans have listened to a podcast. A recent Pew Research found that ”[a]s of 2016, 21% of Americans age 12 or older say they have listened to a podcast in the past month, reflecting steady incremental growth since 2013 – when this share was 12%.” While Fred Jacobs of Jacobs Media cautions community radio to avoid stereotyping Millennials as the demographic that prefers new media to […]

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