Belwah Media

[Podcast] 9 Questions Nonprofits Should Answer Before Developing a Social Media Strategy

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that will help them get started developing a rock solid social media strategy. In this podcast, she discusses: 1. Knowing which social networks work best for each target demographic 2. Understanding who you are and what you do 3. Getting very clear on organizational goals 4. Establishing who will take ownership of development, implementation, monitoring, and analyzing your social media strategy 5. Finding tools to use and learning how […]

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[Podcast] Improving Your NPO’s Sustainability Using Strategic Community Management

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to improve their organization’s sustainability using community outreach and community management. In this podcast, she discusses: 1. Addressing the community outreach challenge 2. Building strategic partnerships 3. Using effective outreach strategies 4. Utilizing free and low cost tech tools 5. Using social media for effective community management Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media, […]

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[Podcast] How NPOs Can Use Community Media and Storytelling to Create Change

  Digital marketer and nonprofit consultant Genia Stevens discusses three ways nonprofits can use community media and digital stories to create political and social change. 1. Use community media to start the process of judicious storytelling so it becomes an important community development tool 2. Use community media to marry storytelling and citizen empowerment 3. Use community media to build bridges and social capital with key community stakeholders Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry […]

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[Podcast] How Nonprofits Can Engage Minorities Using Community Media

Digital marketer and nonprofit consultant Genia Stevens discusses the importance of nonprofits using community media to engage with minority communities. In this podcast, Genia talks about: 1. Shifting power from a mostly white male media 2. Nonprofits using community media to increase civic engagement and advocacy work among people of color 3. Nonprofits using community media to build trust in minority communities 4. Nonprofits using community media to encourage minority communities to get involved in storytelling 5. Nonprofits using community […]

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