Belwah Media – Genia Stevens

Part 2: How Nonprofits Can Add Email Marketing to their Social Media Mix

Part 2 of a 2-part series: Digital marketer Genia Stevens provides 6 additonal tips for nonprofits wanting to add email marketing to their social media strategy. Learn more about using effective calls-to-action, creating highly shareable emails, and creating landing pages for the right audience. About Belwah Radio: Digital marketing tips, expert interviews and industry news for nonprofits, community media and community radio. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: […]

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4 Tips That Will Help Nonprofits Use Emotional Branding

Smart marketers are all about eliciting a positive emotional response from customers, putting their attention on the emotional branding aspect of a product or service. They are no longer just focused on promoting and selling. Marketers are intent on “informing” prospective buyers how much better their lives can be if they buy a product/service.   This is why nonprofit marketers who use emotional branding effectively can clearly convey to community members, volunteers and donors how their organization can affect change. […]

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7 Tips for Nonprofits to Add Email Marketing to Their Social Media Mix – Part 1

Digital marketer Genia Stevens provides 7 tips for nonprofits wanting to successfully integrate email marketing and social media. This episode is 7 Tips for Adding Email Marketing to Your Social Media Mix. Learn more about activating loyal community members, promoting popular social media content, testing email subject lines, and increasing your opt-ins through social media. About Belwah Radio: Digital marketing tips, expert interviews and industry news for nonprofits, community media and community radio. Hosted by Genia Stevens, digital marketer, Forbes […]

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How To Use Community Media And Storytelling Events To Attract Donors To Your Nonprofit

Access to information has shifted from organizations to individuals. This shift means community-driven media can be a useful platform for a nonprofit that wants to reach its local community using people already actively engaged with and connected to it. This strategy allows a nonprofit to develop a fundraising campaign built on relationships already established. Successful fundraising is about telling stories that are empowering and relatable. Nonprofits can use community-driven content developed by members of their local communities to build relationships […]

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