Belwah Media – Genia Stevens

How Nonprofits Can Monetize Their Social Media Channels, Raise More Funds

Digital marketer Genia Stevens provides tips for nonprofits who want to use their social media channels to generate additional revenue for their agency. Learn how nonprofits can use their social media channels as a unique fundraising tool. About Belwah Radio: Digital marketing tips, expert interviews and industry news for nonprofits, community media and community radio. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

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6 Ways Nonprofit Pros Can Self-Promote Via LinkedIn

LinkedIn is a great social media tool for people to promote themselves and build social capital.  How can you take advantage of LinkedIn so you can build the social capital you need to advance your nonprofit’s cause? Complete Your Profile Using Appropriate Keywords When it comes to your profile, you should mention something exceptional about yourself and your agency. What would make a donor, potential volunteer or board member want to become involved with your organization? What are your strenghts […]

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Part 2: How Nonprofits Can Add Email Marketing to their Social Media Mix

Part 2 of a 2-part series: Digital marketer Genia Stevens provides 6 additonal tips for nonprofits wanting to add email marketing to their social media strategy. Learn more about using effective calls-to-action, creating highly shareable emails, and creating landing pages for the right audience. About Belwah Radio: Digital marketing tips, expert interviews and industry news for nonprofits, community media and community radio. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: […]

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4 Tips That Will Help Nonprofits Use Emotional Branding

Smart marketers are all about eliciting a positive emotional response from customers, putting their attention on the emotional branding aspect of a product or service. They are no longer just focused on promoting and selling. Marketers are intent on “informing” prospective buyers how much better their lives can be if they buy a product/service.   This is why nonprofit marketers who use emotional branding effectively can clearly convey to community members, volunteers and donors how their organization can affect change. […]

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