Belwah Media – Genia Stevens

6 Content Marketing Tips: Dos and Don’ts

Digital marketer Genia Stevens provides 3 Dos and 3 Donts for content marketing.  The 6 content marketing tips she provides are particularly useful for nonprofits that need help developing an effective content marketing strategy. Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, […]

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Storytelling: Building Loyalty and Awareness for Your Organization via @GeniaStevens

Digital marketer Genia Stevens provides tips for using storytelling to build brand awareness and loyalty.  In this podcast, you’ll learn more about: 1. Sharing organizational challenges 2. Letting your community share their trials and triumphs 3. Reminding your community of your humble beginnings 4. Letting your community invest in your organization’s growth Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media,  community radio, and nonprofits. Who should listen? Community […]

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Finding Donors and Volunteers for Your NPO on LinkedIn

Digital marketer Genia Stevens provides LinkedIn marketing tips for nonprofits and other organizations.  In this podcast, Genia discusses how organizations can use LinkedIn to find targeted volunteers, partners, and donors. Follow your host Genia Stevens on Twitter. About Belwah Radio Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, […]

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3 Ways NPOs Can Use Community Media For Fundraising

Many nonprofit organizations struggle with fundraising due to a lack of community awareness, an undefined focus, or an ineffective brand message. A 2015 study conducted by the Nonprofit Research Collaborative found that small organizations are more likely to struggle with fundraising than larger organizations. The study attributes leadership issues, shortfalls in special events, and a decline in corporate giving as reasons for this challenge. Community media refers to non-commercial media that isn’t part of the Public Broadcasting System (PBS) or […]

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