Belwah Media – Genia Stevens

4 Tips That Will Help Nonprofits Use Emotional Branding

Smart marketers are all about eliciting a positive emotional response from customers, putting their attention on the emotional branding aspect of a product or service. They are no longer just focused on promoting and selling. Marketers are intent on “informing” prospective buyers how much better their lives can be if they buy a product/service.   This is why nonprofit marketers who use emotional branding effectively can clearly convey to community members, volunteers and donors how their organization can affect change. […]

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Storytelling – Telling the Social Justice and Advocacy Story (Part 3)

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 3 of this three-part series, Genia discusses how to encourage consistent giving and how to develop authentic stories that build true emotional connections between people. This podcast is repurposed from a presentation presented at Community Shares of Wisconsin. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community […]

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Storytelling – Telling the Social Justice and Advocacy Story (Part 2)

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 2 of this three part series, Genia discusses the how-tos of storytelling. 1. Getting clear about organzational goals 2.  Getting everyone involved in storytelling development 3. Setting resonable and measurable KPIs And more . . . This podcast is repurposed from a presentation presented at Community Shares of Wisconsin. About Belwah […]

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Storytelling – Telling the Social Justice and Advocacy Story (Part 1)

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 1 of this three part series, Genia discusses using storytelling to builds social capital. This podcast is repurposed from a presentation presented at Community Shares of Wisconsin. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media, community radio and nonprofits. Who should listen? Community media professionals, […]

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