Belwah Media – Genia Stevens

4 Tips That Will Help Nonprofits Use Emotional Branding

Smart marketers are all about eliciting a positive emotional response from customers, putting their attention on the emotional branding aspect of a product or service. They are no longer just focused on promoting and selling. Marketers are intent on “informing” prospective buyers how much better their lives can be if they buy a product/service.   This is why nonprofit marketers who use emotional branding effectively can clearly convey to community members, volunteers and donors how their organization can affect change. […]

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Storytelling – Telling the Social Justice and Advocacy Story (Part 3) via @GeniaStevens

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 3 of this three-part series, Genia discusses how to encourage consistent giving and how to develop authentic stories that build true emotional connections between people. This podcast is repurposed from a presentation presented at Community Shares of Wisconsin. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community […]

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Storytelling – Telling the Social Justice and Advocacy Story (Part 2) via @GeniaStevens

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 2 of this three part series, Genia discusses the how-tos of storytelling. 1. Getting clear about organzational goals 2.  Getting everyone involved in storytelling development 3. Setting resonable and measurable KPIs And more . . . This podcast is repurposed from a presentation presented at Community Shares of Wisconsin. About Belwah […]

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Storytelling – Telling the Social Justice and Advocacy Story (Part 1) via @GeniaStevens

Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 1 of this three part series, Genia discusses using storytelling to builds social capital. This podcast is repurposed from a presentation presented at Community Shares of Wisconsin. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media, community radio and nonprofits. Who should listen? Community media professionals, […]

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