Belwah Media

Using Design Thinking To Develop A Nonprofit Marketing Plan

In 18 years, the team at my agency has helped about 1,100 clients develop their marketing plans. These companies range in size and industry; however, until recently, our client intake process varied only a little for each client. Our onboarding process included an extensive questionnaire, survey and an interview to collect data that would help our team to write the client’s marketing plan. If members of the client’s team wanted to offer input during the writing process, they could provide […]

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Improving Your Nonprofit’s External Communications

While developing a marketing plan for a chamber of commerce, I decided to share a few tips for improving your nonprofit’s external communications.

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Nonprofit Strategic Planning and Marketing Plan Development

In this video, Genia Stevens explains why she doesn’t think nonprofits benefit from developing a marketing plan after they’ve already developed their strategic plan. She believes the strategic plan and marketing plan should be developed together. Learn why.

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Strategic Planning For Community Media Centers

Community media centers – public, education, and government (PEG) media organizations that operate public access television stations – create and distribute content that educates and informs community members and keeps the community engaged with local government and organizations. A community media center’s strategic plan will help directors reach specific fundraising, branding and community outreach goals. Patrick Jinks provides a seven-step process to strategic planning for businesses, however, the following strategic plan provides tips specific to community media centers. Shutterstock       […]

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