Using Design Thinking To Develop A Nonprofit Marketing Plan
In 18 years, the team at my agency has helped about 1,100 clients develop their marketing plans. These companies range in size and industry; however, until recently, our client intake process varied only a little for each client.
Our onboarding process included an extensive questionnaire, survey and an interview to collect data that would help our team to write the client’s marketing plan. If members of the client’s team wanted to offer input during the writing process, they could provide feedback as we submitted each draft. Otherwise, clients remained hands-off because they trusted we would provide them with the service they paid for.
However, over the past 18 months, I decided to start using various design thinking techniques when helping my nonprofit clients develop their marketing plans. I found these techniques especially useful when facilitating marketing strategy boot camps.
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