Using Design Thinking To Develop A Nonprofit Marketing Plan

In 18 years, the team at my agency has helped about 1,100 clients develop their marketing plans. These companies range in size and industry; however, until recently, our client intake process varied only a little for each client. Our onboarding process included an extensive questionnaire, survey and an interview to collect data that would help our team to write the client’s marketing plan. If members of the client’s team wanted to offer input during the writing process, they could provide […]

December 12, 2018 Genia Stevens

How Effective is Video Content for Nonprofits?

I recently moderated a panel discussion on branding using the nonprofit marketing handbook. The panel included three executives from Madison, WI nonprofits: Justin Kern from American Red Cross – Wisconsin Region, Stacey Murnighan of Easter Seals of Wisconsin, and Jocelyn Harmon from United Way of Dane County. In this clip, the executives discuss their use of video content. Video Copyright: AMA Madison 2018

November 20, 2018 Genia Stevens

Alnisa Allgood: How Consultants Can Best Work With Nonprofits

I had a great conversation with Alnisa Allgood, founder and Executive Director of Collaboration for Good. Allgood is also Executive Director of Nonprofit Tech and Organizing Founder of Madison Nonprofit Day. Allgood and I discussed my marketing workshops and bootcamps and how I’m implementing design thinking strategies to help nonprofits develop actionable marketing plans that are written in their own language. We also discussed: The importance of consultants gaining a deep understanding of an organization in order to provide a […]

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Using Design Thinking To Develop A Nonprofit Marketing Plan

How Effective is Video Content for Nonprofits?

The Belwah Media Story

Alnisa Allgood: How Consultants Can Best Work With Nonprofits