Marketing strategy development & strategic communications for non-profits and social enterprises - Genia Stevens

Belwah Media

How Effective is Video Content for Nonprofits?

I recently moderated a panel discussion on branding using the nonprofit marketing handbook. The panel included three executives from Madison, WI nonprofits: Justin Kern from American Red Cross – Wisconsin Region, Stacey Murnighan of Easter Seals of Wisconsin, and Jocelyn Harmon from United Way of Dane County. In this clip, the executives discuss their use of video content.

Video Copyright: AMA Madison 2018

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