Marketing strategy development & strategic communications for non-profits and social enterprises - Genia Stevens

Belwah Media

Erich Archer: Why Community Media Should Move to For-Profit Model


Erich Archer: Why Community Media Should Move to For Profit Model

In this episode of Belwah Radio, Erich Archer, Executive Director of  Cape Ann Television discusses :

  • Why it’s important that community media moves to a for-profit model
  • How Cape Ann TV generates additional revenue using strategic community partnerships
  • Why Cape Ann Television doesn’t set its operation up to rely on volunteers
  • Cape Ann TV’s community outreach strategy
  • How Cape Ann TV works with local influencers

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About Belwah Radio:

Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic:


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